TORONTO - Interac Corp. says it is acquiring the exclusive ºÚÁϳԹÏÍø rights to use Toronto-based Vouchr Ltd.'s platform, which will allow personalized multimedia messages to be sent alongside money transfers.
The national debit network says that once integrated, its e-transfer service will offer customizable notifications that ºÚÁϳԹÏÍøs can use when e-gifting.
Another feature will allow ºÚÁϳԹÏÍø businesses to send company-branded e-transfers to employees, customers and suppliers.
Anurag Kar, head of product for Interac e-Transfer, says examples of customization when sending money could include e-cards, videos and GIFs embedded within the transfer.
Financial terms of the agreement were not immediately available.
Interac says the transaction is part of its strategy to invest in the ºÚÁϳԹÏÍø fintech ecosystem after also acquiring Ottawa-based digital security firm 2Keys in 2019.
This report by ºÚÁϳԹÏÍø was first published April 16,2024.
